The Pennsylvania Evening Post is an interesting study in media relations and what a publication sometimes has to do in order to survive.

The Post was America’s first daily newspaper, but early on it published three times a week, on Tuesdays, Thursdays and Saturdays. They were generally supportive of the Revolution and published pro-Patriot articles.

As Mike explains, it was through a quirk of their publishing schedule that the Post was able to publish the text of the Declaration of Independence before anyone else, but the war got worse before it got better, and as things progressed into 1778 and the British occupied Philadelphia, they simply shifted gears, publishing Loyalist opinions and British-positive stories. All the other Patriot newspapers in town ceased operating. The crazy part of this is, because of their sudden political shift, the Supreme Executive Council of the Commonwealth of Pennsylvania placed its publisher, Benjamin Towne, on a list of traitors. Because the other printers had not returned to the city, the list was printed in The Post!

Some of this activity did lead to public controversy and a drop in revenue. Towne resorted to selling the newspaper via hawkers (the people on street corners in old movies hollering “Extra! Read all about it!” and such), but the Pennsylvania Evening Post ultimately shut down in 1784.

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